Wellmark BlueCross BlueShield launched its latest “Promises Matter” campaign by agency Campbell Mithun with work showcasing a motorcycle crash survivor and introducing a new mobile app. The effort works to reinforces the integrity and accessibility central to Wellmark’s identity as a health insurer who strives to keep its promises in a shifting category where providers now compete fiercely for consumers. “Promises should matter to a health insurance provider, that’s why we’re here,” said Tracy Smith, director of brand communications at Wellmark. “This work reinforces that message of integrity and introduces our promise of making healthcare easy to navigate via initiatives such as this new mobile app.”
To introduce Wellmark’s new mobile app, Campbell Mithun developed the below TV spot “Carded”, a radio spot, digital and mobile banners, and a slate of Facebook ads. “This work delivers Wellmark’s ‘Promises Matter’ message by sharing two very different but authentic experiences: one is a true health disaster; the other, a universal and practical situation,” said Reid Holmes, executive creative officer at Campbell Mithun. “Each resonates in a very different, yet impactful way to show what it looks like for a health insurance provider to keep its promises.”
“Daunting” Wellmark BlueCross BlueShield – Campbell Mithun
“Matt and Kendra” Wellmark BlueCross BlueShield – Campbell Mithun
“Carded” Wellmark BlueCross BlueShield – Campbell Mithun
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